The Role of Artistic Aesthetics in Prepress Production

Image printing has become very common in the printing industry. In all the printing of books, newspapers, advertisements, packaging and printing, the printing of images is inevitably necessary, regardless of color or monochrome (black), in short, it is Printing can be said to be omnipresent. As for the printing of images, it is necessary to perform pre-press processing first. The quality of the image processing performed by pre-press production personnel directly affects the final printing effect. Because image printing is different from ordinary text printing, it has copying effects and artistic effects. Therefore, to make the effect of image printing perfect, prepress production personnel not only need to produce professional knowledge, but also should have a certain aesthetic In order to be able to best display the artistic effects of the image in production.

The widespread use of desktop systems in the printing field has brought new levels of quality and quantity to prepress production. However, although the computer configuration of many prepress system units or companies is very advanced today, the quality of image production, whether it is the level of computer creative design, or image separation and special effects processing effects, has remained at a general level (this is some Most of the current status of the printing industry in the eyes of foreigners: first-class equipment, second-rate technology, and third-rate products. There is still a big gap with the international advanced level. This cannot but arouse our attention. Apart from the poor quality of original documents, there is also an important factor that many operators lack understanding of art knowledge, lack of aesthetic ability and artistic understanding of color.

At present, there are two main types of production and production units for desktop publishing systems in the country. One is publishers and advertising companies. They mainly focus on computer creative design and production, that is, computer painting on the one hand and creative and ideological and artistic drawings on the other: On the other hand, the artwork sent by the client is artistically designed, designed and printed. Then, the produced electronic document is taken to the printing factory or output center for outputting the film and printing. Therefore, the art designers they require are all graduates from the art academies and they are trained to use computers to learn about the relevant software and plate-making processes. Therefore, as creative designers and production staff of these companies, they should have deep artistic accomplishments and artistic accomplishments, but also have aura, have understanding of good things, and be influenced by long-term practice, these art designs and prepress Producers produce products that have a higher level.

The other is a printing company and a color printing company. They mainly use computer-based plate processing, supplemented by creative design and production. Because of their restrictions on the level of education, study, and quantitative work, individuals and individuals do not attach much importance to the artistic aesthetics of prepress production, and art knowledge, artistic accomplishments, and aesthetic abilities are relatively low. They only require images to be produced. According to the original copy, therefore, the images produced by them often lack artistic effects. Therefore, for these pre-press production personnel, it is necessary to make up for artistic knowledge, artistic accomplishment, aesthetics, and an important lesson. Otherwise, it will be difficult to reproduce and produce products with artistic effects. When they perform manuscript separation and image processing, they cannot properly analyze the type, characteristics, intension, subject distribution, density contrast, and color key tone of the manuscript, and thus cannot correctly use the advanced functions of the system. As a result of the adjustments and adjustments, various quality problems often occur, and there are many reworks and low benefits. Some photographers and artists have often complained that the plate-making work of printing houses is too productive, they do not understand the artistic pursuit of photography and artistic creation, and they do not understand the artistic features of the manuscripts, often involving the artistic effects and film contrasts we are struggling to pursue. The characteristics of tone and tone, once copied, changed or even completely lost. Making a manuscript with a good artistic effect was pale and odorless, making us sad and lamenting, even crying and laughing.

The prepress production that we engage in is a computer technology, a special technology that combines printing science and technology with fine arts. Experts have summed it up into the following formula: prepress technology = (computer technology + printing science and technology) × fine arts. This is very reasonable. No matter how the computer technology develops, it is ultimately a means to serve art. On the one hand, as a platemaking and processing staff, it is necessary to faithfully reproduce the artistic effects of products such as fine art works, photographic works, and product advertisements; on the other hand, artists must creatively design the most beautiful and best pictures. Therefore, our work is closely linked with fine arts. Art is the foundation of our work.

The current color desktop system integrates text photocopying, image color separation, graphic composition, creative design, and full-page output, which is different from the traditional platemaking process, but goes beyond the concept of simple image reproduction. It is even more integrated with fine arts editing and creative design, and will gradually allow artists, designers, engineers, and producers to break their separate fields and interact with each other. Therefore, as an excellent prepress creator, he must be proficient in computer image processing technology and printing science and technology, and must have high artistic attainments, artistic accomplishments and aesthetic standards. He must work with painters, photographers, and graphic designers. There is consensus in aesthetics, and then the advanced features of the system can be used correctly to produce high-level products. If the operator does not have the basis of fine arts, the pre-press production can only be done according to the standard. It can be said that without a certain degree of artistic accomplishment and aesthetic ability, it is difficult to make prepress production. Even if it can be done, the level will not be too high.

What is gratifying is that today, some computer production, color printing units and prepress production staff have clearly seen the important role of artistic aesthetics in prepress production. Some prepress production staff are striving to learn painting, drawing, photography, etc. To improve their artistic level and serve prepress work. They believe that pre-press production personnel must have artistic foundation and aesthetic standards in addition to computer technology and printing technology. Otherwise, the equipment will be advanced and the level will not go up. Therefore, the company organizes system operators to learn art knowledge, learn to draw sketches, paintings, and photography. From the basic principles of sketch relations and color relationships, the light and shadow changes and laws of objects are grasped so that they can have a common language with the artists. According to experts in the printing industry of the older generation, in the early days of China’s liberation, many personnel engaged in color plate work diligently to learn painting and sketching in their spare time. They often invited professors from the Central Academy of Fine Arts to the factory to teach and teach painting, and organized leadership. Visiting various art exhibitions really makes everyone benefit from the work. However, with the continuous development of the electricity division plate making technology, it was not paid much attention. It seems that with the development of new technologies, there is no need for the knowledge of fine arts, which leads to a misunderstanding. As a result, many manufacturers with advanced electric extensions have always had their quality at a low level. This cannot but be said to be related to the operator's art knowledge and aesthetic level. In addition, from the perspective of many accomplished plate-making experts in China, all of them have a high level of artistic attainments, artistic accomplishments and aesthetic standards. They can not only fully reproduce the artistic effect of the manuscript, but also can adjust and compensate for the defects and deficiencies in the manuscript, and can also exaggerate the artistic exaggeration of the important colors in the manuscript more than the effect of the manuscript. The highly praised by painters and photographers is called "copying artists." The quality of their products is directly proportional to their level of fine arts. Prepress producers' art knowledge, artistic accomplishment, and aesthetic standards are not reduced due to the development of computer technology and the use of computers for image processing, but they need to be strengthened and improved. This is a prerequisite for our work. This must first of all have an artistic understanding of various manuscripts, such as fine and coarse, elegant and vulgar, cold and warm, main and minor, simple and simple, overall and partial, prominent and foiled, etc. Analyze and judge, and then use the computer's advanced features to scan color separation and adjustment, in order to produce high-quality products. Various examples show that in the technical and artistic production process of prepress production, art literacy, artistic concepts, and aesthetic consciousness all govern our labor. As the saying goes: It will be easy to do a good job. We cannot only be satisfied with what we can do, but we must be determined to do well and make high standards. Art is so important to our work. So what is fine art?

Art is also called plastic art and belongs to the field of visual arts. Visual arts includes several categories such as architecture, sculpture, painting, and photography. Architecture and sculpture are three-dimensional plastic arts, while painting is a plane of art, and print and photography are scientific and technical plane art. Painting occupies an important position in the fine arts. Because the system of architecture, sculpture, and photography in the art, and the advertising creative design in our prepress production are based on the design of paintings, so that the image of the design can conform to the laws of beauty. At the same time, painting is also the best way to cultivate artistic accomplishment and aesthetic standards.

In short, a high-level prepress creator must learn more about theories and techniques of painting, photography, etc., look at some fine arts, photography, and other art exhibitions; listen to more artists, photographers, and graphic designers. Academic reports; observe more beautiful sceneries in nature; appreciate many high-end albums and prints at home and abroad.

Everywhere you learn to learn, you can accumulate beautiful knowledge and master the laws of beauty. Printing technology is both scientific and artistic, and it is always inseparable from fine arts.
So what is printing art? The application of fine art in printing technology puts forward artistic requirements for printing technology, which results in "printing art." The so-called "printing arts" is to use artistic viewpoints to achieve artistic effects in the process of prepress production, printing operations and postpress processing. To make it have the appreciation of aesthetic value, but also the printability and enjoyment of print. In other words, from the shooting of originals, creative design to electricity or computer scanning color separation, image processing, from the printing to the binding process has a certain amount of artistic requirements, have always run through aesthetic concepts and artistic concepts. Only by blending the effects of fine arts into the hands of every operator, can a comprehensive artistic print be produced. A high-end album and a fine print contain technical and artistic aspects. On the one hand, they can be evaluated from prepress, prepress, and postpress; on the other hand, they can be printed. The artistic effect evaluates its level. Therefore, many artists and experts believe that the artistic effect of print is also the value of print. Many prints have been classified as "artwork" in ancient and modern times. For example, China's Complete Works of Chinese Art printed in the mid-1980s totaled 60 volumes and was unanimously known by domestic and foreign artists, scholars, and experts as a rare "printed artwork." Xu Beihong, a master of fine arts in China, has collected many Chinese and foreign treasures in his life, many of which are refined “printed artworks” at home and abroad. This fully demonstrates the value of prints with artistic effects.

In summary, the people who are engaged in prepress production should study the aesthetics of the printing work, fully understand the taste, strive to improve their artistic knowledge, artistic accomplishment and aesthetic level, and fully understand the nature and characteristics of the products produced. And its connotation, combined with the reduction of process technology and the creativity of artistic effects, on the paper of a limited two-dimensional space, it shows the three-dimensional object's three-dimensional sense of depth, depth and sense of space, and realistically reproduces Expressing the original tone, color, atmosphere, light and shadow, texture and other modeling effects, China's pre-press production level to a new level. As a creative design and production staff, we must do our best to seek for beauty, to create a beautiful image, to produce high-level pictures through computer creativity, to fully express the style of the new era, and to be the mission of the era to creators.